Course curriculum

  • 1

    Chapter 1

    • GTM New Hire Training Manual

    • [Intro] What is CXA?

    • [Intro] Customer Lifecycle

    • [Intro] Sales First Call Deck Demo

    • [Internal Process] GTM New Hire Action Items

    • [Intro] Platform Settings & Pricing

    • [Tool Tips] CloudApp

    • Done with Day 1!

  • 2

    Chapter 2

    • [Product Training] Contacts Pt. 1

    • [Product Training] Forms Pt. 1

    • [Product Training] Campaigns Pt. 1

    • [Tool Tips] TextExpander

    • Done with today's chapter?
  • 3

    Chapter 3

    • [Product Training] ActiveCampaign CRM Pt. 1

    • [Product Training] Automations Pt. 1

    • [Product Training] Reports Pt. 1

    • [Assignments Intro] Demo Account Building

    • [Tool Tips] Slack

    • Daily GTM course work: DONE!
  • 4

    Chapter 4

    • [Product Training] Contacts Pt. 2

    • Contacts Quiz

    • [Product Training] Forms Pt. 2

    • Forms Quiz

    • [Product Training] Campaigns Pt. 2

    • Campaigns Quiz

    • [Assignment] What's your fake company?

    • [Assignment] Build a company landing page!

    • Great work today!
  • 5

    Chapter 5

    • [Product Training] ActiveCampaign CRM Pt. 2

    • ActiveCampaign CRM Quiz

    • [Product Training] Automations Pt. 2

    • Automations Quiz

    • [Product Training] Reports Pt. 2

    • Reporting Quiz

    • [Internal Process] ARC Training

    • [Assignment] Account Setup

    • Keep up the amazing work!
  • 6

    Chapter 6

    • [Product Training] Pages

    • [Product Training] Tracking & Attribution

    • [Product Training] Web Personalization

    • [Product Training] Integrations

    • ActiveCampaign CXA Solutions

    • [Assignment] Forms

    • [Assignment] Conversations & Automations

    • Amazing job today!
  • 7

    Chapter 7

    • Intro to Today's Sales Training

    • Ted Talk: Golden Circle by Simon Sinek

    • An Amazingly Simple Technique to Target Your Message

    • A Simple High-Impact Technique to Deliver Your Message

    • Supercharge Your Product Using this Secret Infomercial Formula

    • The Power of Polarizing Messages

    • How to Harness the Massive Conversion Power of Conviction!

    • How to Pitch Using Questions

    • How to Build Massive Sales Credibility by Delivering "Clarity"

    • Messaging Made Easy!

    • How To Supercharge Your Pitch with Data

    • How to AMPLIFY your business case numbers!

    • What your customers value has changed! Has your pitch?

    • The Key to Preparing for Discovery Calls

    • This insanely simple tip will have a HUGE impact on your discovery calls

    • To Supercharge Your Persuasive Power Say What Your Customer is Thinking

    • Boost Your Persuasive Power by Using Your Customer's Words

    • The Most Fun and Engaging Discovery Question

    • The best discovery follow-up question you can ask

    • Cerebral Selling Discovery Mindset Tip #1 - This Isn't For Everyone

    • Cerebral Selling Discovery Mindset Tip #2 - I don't know yet

    • Cerebral Selling Discovery Mindset Tip #3 - problem not big enough

    • Avoid Sleazy Salesperson Syndrome: Mastering Ok vs. Not Ok

    • Epic Discovery Tip! Ask this Counterintuitive Question

    • The BEST Way to End Your Sales Calls

    • A Simple Discovery Tactic to Help Customers Open Up

    • A POWERFUL Tactic for Ordering Your Discovery Questions

    • Buyers LOVE Answering These Questions The Most!

    • Overcome Objections Using the Most Powerful Word in Sales!

    • Objection Handling - Understanding Intent

    • Overcome Objections by Delivering Satisfaction

    • Handle Objections by Turning Weaknesses into Strengths

    • Tackle Fear-Based Objections by Unpacking Them

    • Don't get stuck in the past! How to handle old school sales objections

    • What's On the Other Side of that Objection? Turn the Future Into the Past

    • How to Defend Against a Recurring Objection

    • Customer on the fence about your solution? Here's how to test them.

    • [Assignment] CRM

    • Only 1 more Chapter to go!
  • 8

    Chapter 8

    • [Internal Process] Customer Success Training Options & Thresholds

    • [Internal Process] Implementations Team

    • [Internal Process] Agency Team

    • [Internal Process] Compliance

    • [Assignment] Customer Growth & Advocacy

    • You're Done!