Course curriculum

  • 1

    Deliverability Overview

    • General Deliverability Overview

    • Open Rates

    • ABU Metrics

    • IP vs Domain Reputation

    • Shared vs. Dedicated IP

    • Google Postmaster
  • 2

    Deliverability Infrastructure

    • CNAME

    • Custom Mailserver Domain

    • Subdomains

    • Shared vs. Dedicated IPs
  • 3

    Deliverability Authentication

    • SPF- Sender Policy Framework

    • DKIM- DomainKeys Identified Mail

    • DMARC- Domain-based Message Authentication, Reporting & Conformance
  • 4

    Deliverability Strategy

    • B2B Senders

    • Bot Sign ups

    • How to Whitelist Our IP Ranges

    • How to Warm Up

    • How to Rebrand